Tools of the trade (OR … how to share great content)

So, you’ve decided you want to amplify your social media voice. Great, you have a few options open to you. Let’s dive in and find out what they are …

WRITING

Whether blogging, microblogging, commenting, or trolling, the most basic (READ: least technical skills required) method to get social is by writing stuff.

Writing GOOD stuff is the key here.

Stuff you know about. Stuff from your industry. Stuff that you think your target market (i.e. who you want as customers) will be interested in. You don’t need to make every goal a post a winner. That’s just not possible given you need to be providing fairly regularly to provide value. Nope, consistency is the key. Providing consistently relevant content.

So how to do that. If you could write a blog post every day, you’re a better blog post writer than me. It’s not easy. Although it’s worth attempting. Actually, scrap that … don’t try, DO. DO write a blog post every day. Even if you don’t publish, WRITE. It’s the only way you can get good at writing.

And what of content from other sources? How do you find the good stuff that is relevant to your audience when you just don’t have time to whip something up yourself? Content curation tools to the rescue!

Tools such scoop.it are just the ticket for finding great content that will make you look like you’ve trawled the web for great content. And it’s shareable, too. Not copyrighted. You won’t get in trouble. Just make sure you attribute it.

Up next, we’ll look at video …

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